A Star-Studded Collection Launch

YR Experience partnered with Tommy Hilfiger for the launch of the Tommy x Zendaya collection, bringing a custom poster live print bar to a vibrant, interactive launch event at the Tommy Hilfiger flagship store in London; hosted by Zendaya herself following the collection's runway debut in Paris.

The Event

The Tommy x Zendaya collection, blending 1970s-inspired styles with modern elegance, made its way from the Paris runway to a special launch event at the London flagship store. Zendaya's involvement in the design and the launch itself put individuality, empowerment and personal style at the centre of the celebration, turning the evening into more than a shopping moment; a celebration of creativity and self-expression.

The Experience

At the heart of the event was the custom poster live print bar, where guests designed their own personalised poster by pairing their zodiac star sign with exclusive graphics drawn from the Tommy x Zendaya collection. From there, guests could adjust the layout, colours and other design elements through an interface built to be easy for anyone to use, regardless of design experience; ensuring every finished poster was as individual as the person who made it.

Once a design was finalised, it was printed in real time, with every detail of the star sign graphics and collection motifs captured in a high-quality print within minutes. YR staff carefully packaged each poster on the spot, turning it from a quick activity into a cherished memento guests could carry with them through the rest of the event.

Bringing the Collection to Life

Weaving each guest's zodiac sign into their design connected personal identity with the celestial themes running through the Tommy x Zendaya collection, giving attendees a way to engage with the collection's story rather than simply viewing it. The finished posters became a canvas for self-expression, mirroring the collection's own celebration of diversity and bold personal style; and making the launch feel like something guests had helped create, not just attended.

The Result

The custom poster live print bar gave guests at the Tommy x Zendaya launch a personal, hands-on way to connect with the collection, turning the London event into a memorable and meaningful celebration of individuality and self-expression.