Live T-Shirt & Crop Top Printing at London Fashion Weekend

As part of Triumph's 'Find The One' campaign launch at London Fashion Weekend, delivered in partnership with Jag Hunjan Productions, we created a live printing installation for guests at the designer showroom.

Working inside the showroom, we set up a live print station where guests could personalise official Triumph t-shirts and crop tops with curated summer floral designs in real time.

The Experience

Guests were invited to choose from a curated selection of floral prints, each designed to reflect Triumph's summer aesthetic.

The print library included:

• A curated set of summer floral designs

• A choice of garment: t-shirt or crop top

Guests picked their favourite print as the base for a piece tailored to their own style.

Live Print Installation

Once a design was chosen, guests watched their print applied live onto their garment at the on-site press station.

The experience was designed to turn the showroom into a live campaign moment, giving guests an active role in creating their own piece rather than just watching a launch.

Personalised Production

Across the event, we ran a continuous live printing station with strong engagement from showroom guests throughout London Fashion Weekend.

Each guest left with a one-of-a-kind t-shirt or crop top, personalised on-site as part of the campaign experience..

The Result

An interactive, fashion-led printing experience that blended heritage design with live personalisation - giving guests a unique takeaway from Triumph's 'Find The One' campaign launch.