Frequently Asked Questions

About YR Experience

  • YR Experience is a live brand activation and experiential marketing company specialising in on-site customisation. We help brands create memorable, real-time customer engagement through personalised interactive experiences at events and brand activations.

  • YR Experience was created by the original events team from YR (thisisyr.com).

    While YR ID now focuses on its market-leading customisation software for retail and e-commerce, YR Experience leads on live brand activations, retail pop-ups, and event-based product customisation.

    We build on the same foundation - creativity, technology, and global brand experience - but bring it into the physical world through immersive, real-time activations.

  • YR Experience is built on years of leadership in live product customisation and experiential brand activations, combining creative execution with deep technical expertise.

    Our foundation comes from our roots within YR, where we developed industry-leading customisation software used across events, retail and e-commerce. That heritage, alongside our continued relationship with YR today, gives us a unique advantage - bridging digital innovation with real-world brand experiences.

    We have delivered live activations and experiential campaigns for some of the world’s leading brands, including Ralph Lauren, Nike and Google, and have activated at globally recognised events such as Wimbledon, the Grand Prix, and The Open Championship.

    What sets us apart is our ability to combine:

    • Proven experience in high-profile global events

    • A strong foundation in customisation technology and innovation

    • Real-time, on-site creative execution that engages audiences instantly

    This blend of heritage, creativity, and operational excellence allows us to create brand experiences that feel personal, memorable, and impactful.

  • We’re a close-knit team that’s worked together for over a decade, delivering 1,500+ live events and brand activations across the world.

    With that experience behind us, we know how to move quickly, adapt on the fly, and make the process as seamless (and enjoyable) as possible for our clients.

    We keep things friendly, flexible, and easy to work with - happy to jump on a call, meet for a coffee, and collaborate on ideas in a simple, no-fuss way.

    We’re here to guide you through the process, bring ideas to the table, and support you - especially if you’re new to live customisation.

  • YR Experience is based London, UK, and delivers live customisation experiences and brand activations across the UK and internationally.

  • Yes - we’d love that. Our creative studio is located in Camden, London, and we welcome clients to visit us to learn more about what we do, see our equipment and live customisation setups in action, and explore ideas together.

    We’re always happy to meet face to face, share a coffee, and brainstorm how we can bring your activation to life.

Services & Capabilities

  • Live event customisation is when customers can personalise products in real time during an event or activation. This can include printing, embroidery, patching, or bespoke design additions - creating a unique, memorable experience for each guest.

  • We specialise in live, on-site product customisation including embroidery, printing, patching, embossing, and bespoke creative finishes. We work across apparel, accessories, and branded merchandise depending on the activation.

    We can work with your existing products or support sourcing items tailored to the activation, depending on your needs.

  • YR Experience delivers live customisation and brand activations across everything from intimate private events to large-scale global experiences. This includes retail pop-ups, festivals, corporate events, expos, product launches, and major sporting activations - each fully tailored to the brand and audience.

  • Yes - every activation we create is fully bespoke. We tailor the entire experience around your brand identity, campaign goals, and audience, from the creative concept through to on-site execution.

    This includes the type of live customisation offered, the look and feel of the setup, materials, staffing style, and how guests interact with the experience. The goal is always to create something that feels like a natural extension of your brand, not a generic activation.

Partnerships

  • Yes - we regularly partner with both creative agencies and direct brands on live brand activations and experiential campaigns.

    We can deliver full end-to-end activations or support specific elements of a project, depending on your requirements.

  • Yes - we’ve delivered live customisation experiences and brand activations for a wide range of global brands across fashion, lifestyle, tech, and entertainment, including names such as Ralph Lauren, Google, Nike, Adidas, Coca-Cola, and Spotify.

    We’ve also worked across major international events and cultural moments including Wimbledon, Formula 1, The Open Championship, Glastonbury Festival, Coachella, and London Fashion Week.

Marketing Impact

  • Yes. Our experiences are designed to be highly shareable and visually engaging, helping brands generate organic content, increase social media reach, and improve customer engagement during events.

  • We believe a strong brand activation creates a real connection between people and the brand through interaction, creativity, and memorable experiences. It goes beyond visibility and encourages audiences to actively take part rather than just observe.

    The most effective activations are simple to engage with, highly immersive, and tailored to the audience, leaving guests with something personal and shareable that extends the experience beyond the event itself.

  • Yes - our activations can be designed to support data capture and audience insights as part of the experience.

    Using our custom-built systems and interactive screens, we can collect information such as email sign-ups, feedback, or questionnaire responses in a natural, engaging way during the activation.

    This allows brands to gather valuable marketing data without disrupting the experience - turning engagement into meaningful insights and leads, whether at exhibitions, retail activations, or live events.

Process, Delivery & Logistics

  • Getting started is simple. Reach out through our contact form or send us an email - we’ll walk you through the next steps and answer any questions along the way.

  • This depends on the scale and complexity of the activation, but generally the more notice we have, the better the outcome.

    Longer lead times allow us to secure availability, plan and prepare equipment, carry out R&D where needed, and ensure everything is fully tailored to your brief. It also gives us more flexibility to work within your budget and deliver the best possible experience.

    That said, we can sometimes accommodate last-minute requests depending on availability and project scope. If you have a shorter timeline, don’t hesitate to get in touch - we’ll always explore what’s possible and look at simpler setup options where needed.

    As a general rule, the more time we have, the more refined and impactful the activation will be.

  • Yes - we can provide everything needed for a full end-to-end activation, including experienced on-site staff and complete setup.

    We can also work alongside your existing setups, whether that includes equipment, furniture, or products you’d like to incorporate into the experience.

    For longer activations, we can offer staff training sessions or train your existing team. However, we generally recommend using our experienced activation staff to ensure the smoothest and most seamless delivery on the day.

  • Space requirements depend on the type of setup and the chosen customisation method, such as embroidery, DTF printing, or dye sublimation, as each has different equipment and operational needs.

    The expected output also plays a key role - for example, the number of items you want to produce during the event will determine the amount of equipment, staffing, and working space required.

    If you have a specific venue or footprint in mind, we can advise on what setup is possible within that space and tailor the activation accordingly.

  • Yes - YR Experience delivers live customisation experiences and brand activations across the UK and internationally. We have extensive experience delivering projects across Europe and globally for leading brands and major events.

Pricing

  • We offer flexible pricing based on the scope and requirements of each brand activation or live customisation event.

    Costs are influenced by event size, location, level of customisation, duration, and staffing or equipment requirements. Every project is individually quoted once we understand your brief.

    We work across a range of budgets and project types. If you share your ideas and requirements, we’ll always explore what’s possible and shape a solution that works for your goals and budget.

Still have questions? Send us a message.