Live Poster Printing for the #TogetherTour

As part of the Tommy Hilfiger #TogetherTour launch at their Knightsbridge store, delivered in partnership with PVH, we created a live poster printing installation — our second collaboration with Gigi Hadid.

Working inside the store, we set up a live print bar where fans could personalise their own #TogetherTour campaign posters in real time.

The Experience

Guests were invited to select from a range of striking #TogetherTour campaign images featuring Gigi Hadid as their base design.

The customisation options included:

• A selection of campaign imagery from the #TogetherTour

• Classic Tommy Hilfiger motif patches

• Patches inspired by Gigi Hadid's personal style

Guests could mix and match patches over their chosen image to create a fully personalised poster.

Live Print Installation

Once a design was finalised, posters were printed live on-site, with guests watching their creation come together in seconds.

The launch was elevated by a surprise appearance from Gigi Hadid, who designed her own print at the station and signed posters for fans throughout the event.

High-Energy Launch Day

Across the launch, we ran a continuous live printing installation with strong footfall and engagement throughout the day at the Knightsbridge store.

Each fan left with a one-of-a-kind poster, personalised on-site as part of the campaign.

The Result

A high-energy, fan-first launch experience that blended luxury fashion with live personalisation - giving guests a unique takeaway from the #TogetherTour and a moment with campaign face Gigi Hadid.