Live Tote Bag Printing for #SheMovesMountains

As part of The North Face's #SheMovesMountains campaign, celebrating female explorers worldwide, delivered in partnership with Inter Marketing, we created a live tote bag printing experience at their flagship Regent Street store.

Working inside the store, we set up a personalisation station where customers could design their own tote bag as a gift with purchase.

The Experience

Guests were invited to design their own tote bag using the YR platform, choosing from a range of campaign-led design options.

The experience let guests:

• Choose from a range of design options

• Preview their design before printing

• Watch their tote bag printed live on-site

Guests could personalise their design in real time, creating a bag unique to them.

Live On-Site Production

Once a design was finalised, tote bags were printed on-site, giving each customer an instant, personalised gift with purchase.

The experience was designed to celebrate the campaign's message while giving every visitor a hands-on, memorable way to engage with it.

Extended Run, Extended Impact

Originally planned as a one-week pop-up, the activation was extended to five weeks due to strong customer demand.

The extended run gave far more customers the chance to engage with the campaign and walk away with a personalised tote bag.

The Result

A personal, story-driven pop-up experience that celebrated female adventurers - giving visitors at Regent Street a unique, campaign-led takeaway from #SheMovesMountains.