Live T-Shirt Printing at the Geneva International Motor Show

As part of SEAT's presence at the Geneva International Motor Show, delivered in partnership with DICOM (Grupo O Espana), we created a live t-shirt printing experience built around SEAT's 'Created in Barcelona' theme.

Working inside a custom-designed booth on the SEAT stand, we set up a live printing station where guests could personalise their own t-shirts in real time.

The Experience

Guests were invited to design their own t-shirts using interactive touchscreens stationed in front of a panoramic screen on the SEAT stand.

The customisation options included:

• A library of pre-loaded artwork

• A choice of colours

• Custom text and layered design elements

Guests could mix colours, artwork, and text to create a fully personalised t-shirt.

Live Personalisation System

Once a design was finalised, t-shirts were printed on-site using YR's high-spec digital print process.

The experience was designed for speed and scale, running smoothly across both press and public days throughout the 13-day show.

High-Volume Delivery

Across the event, we delivered up to 400 t-shirts per day, maintaining consistent quality and speed for the full 13 days of the show.

The booth ran as a continuous fixture on the SEAT stand, giving a steady flow of visitors a hands-on way to engage with the brand.

The Result

A dynamic, personalised printing experience that brought SEAT's 'Created in Barcelona' theme to life - giving visitors a unique takeaway from one of the world's most prestigious motor shows.