Live Finish-Line Customisation at the Nike Women's 10k

As part of the Nike Women's 10k, a run around Victoria Park bringing together thousands of women, we delivered a live customisation experience at the finish line.

Working at the finish line, we set up a personalisation station where runners and supporters could personalise Nike products with an emblem and their race finishing time in real time.

The Experience

Guests were invited to personalise their Nike gear using their own race data as part of the design.

The customisation options included:

• A choice of emblem

• Each runner's own finishing time, pulled in real time

• A user-friendly interface to preview designs before printing

Guests could preview their design and see it applied on-site, straight off the back of their run.

Live Data-Led Customisation

Once a design was confirmed, YR's platform managed the real-time data feed, ensuring each finishing time was captured accurately before printing.

The experience was designed for speed, keeping pace with a continuous flow of finishers throughout the event.

The Result

A personal, achievement-led customisation experience that turned each runner's finish into a lasting memento - giving participants and supporters at Victoria Park a unique, personalised takeaway from the day.