Puma Shoe Customisation Workshop

We partnered with Puma and Velocity Experience to deliver an immersive shoe customisation workshop at Puma’s London flagship store.

Bringing together a group of around 20 influencers and guests, the evening gave attendees the opportunity to transform their own Puma Suede shoes through hands-on customisation, combining creativity, personal expression and an engaging social experience.

The Experience

Guests were invited to customise their Puma Suede shoes using a wide selection of embellishments, with the freedom to create a design that reflected their individual style and personality.

From colourful laces and charms to studs, spikes, chains and beads, guests could mix and match different elements to create completely unique pairs of shoes.

The workshop was designed as a hands-on creative experience, with our dedicated YR Experience host guiding guests through the customisation process, sharing ideas and helping bring their designs to life.

Creative Customisation

With a broad variety of embellishments available, no two pairs of shoes were the same.

Guests were encouraged to experiment and get as creative as they wanted, adding their own personality to the iconic Puma Suede silhouette. The customisation process turned a classic product into something personal, with each pair reflecting the style of the individual who created it.

Alongside the workshop, guests enjoyed an evening of socialising and refreshments, including a dedicated mocktail bar within the flagship store.

Social-First Experience

The finished shoes provided a natural opportunity for guests to capture and share their creations across social media.

By giving influencers and guests a highly visual, personalised product to wear and share, the workshop extended the experience beyond the store and created additional organic visibility for the Puma Suede.

The combination of product customisation, influencer attendance and shareable results made the activation both an engaging guest experience and a strong social-first marketing opportunity.

The Result

A memorable, hands-on workshop that brought Puma Suede to life through creativity and personal expression.

By combining live customisation, expert hosting and a wide variety of embellishments, the experience gave guests the freedom to create something completely their own - resulting in a collection of unique shoes and an engaging evening designed to be experienced, photographed and shared.