Retro Football Shirt Personalisation Experience

We partnered with Pepsi, via CEO Event Management, to deliver a live retro football shirt customisation activation at the International Beverage Conference in Barcelona.

Designed as a high-impact corporate experience, the activation gave global partners the opportunity to create personalised football shirts in real time, blending sport-inspired design with live production on the conference floor.

The Experience

Guests were invited to design custom Pepsi-branded retro football shirts using interactive YR kiosks within the event space at the Palau de Congressos in Barcelona.

Through a fast, intuitive digital interface, attendees could personalise shirts with names and numbers, creating unique pieces inspired by classic football aesthetics.

Each design was instantly previewed before being sent into production, ensuring a smooth and engaging guest journey.

Live Production System

Once confirmed, orders were processed through our high-throughput live production workflow.

Pre-cut vinyl names and numbers were applied on-site using heat press systems operated by our production team, ensuring speed, consistency, and full accuracy across all outputs.

The setup was designed specifically for high-volume conference environments, allowing continuous production throughout both event days.

Immersive Conference Activation

The live production process created a strong visual focal point within the conference space, drawing attention and encouraging participation throughout the event.

By combining digital design with real-time garment creation, the activation transformed a corporate environment into an interactive brand experience centred around personalisation and sport.

The Result

A fast-paced corporate activation that merged live customisation, football culture, and premium brand engagement.

Across the two-day conference, we produced 500 personalised retro football shirts on-site, delivering a seamless experience from design to fulfilment with zero operational friction.