In-Store Football Jersey Personalisation Kiosk

As part of JD Group's in-store personalisation service, we deployed a football jersey customisation kiosk at their London Oxford Street flagship - a pilot that has since scaled into an enterprise-wide rollout across the UK and Europe.

Working inside JD stores, we delivered the physical deployment of the kiosk experience, including pre-event preparation, installation, production setup, and on-site staff training. The personalisation software was provided by YR ID, with the two teams working together to bring the experience to life in-store.

The Experience

Guests were invited to select their team, kit, and player details, then preview their bespoke design in real time using high-fidelity 2D visualisation.

The kiosk included:

• A guided selection flow for teams, kits, and player details

• Real-time 2D design preview

• A rules engine ensuring every design meets official club and brand guidelines

The experience was powered by YR ID's customisation software, while our team handled the physical deployment and operational delivery.

Guests could see their finished design before moving to purchase, giving them confidence in the final product.

Live Production Pipeline

Once a design was confirmed, it was converted into a digital work order and sent straight to the in-store production team, with the pipeline maintaining 99.99% uptime during peak demand.

The system also tracked stock and consumables at store level in real time, letting managers respond quickly to player transfers and mid-season kit changes without holding excess pre-printed inventory.

Ahead of launch, our team managed the production preparation, equipment setup, installation, and staff training required to get each location ready. On-site, we supported the teams to ensure the kiosks and production process were running smoothly.

Scaling Across Europe

What began as a single flagship pilot has since expanded to stores in London, Paris, Glasgow, and beyond, managed through a centralised enterprise dashboard.

The rollout gives JD Group consistent, on-demand personalisation across its store estate, with the ability to update kits and rosters centrally as the season progresses.

The Result

A scalable, on-demand personalisation experience that has grown from a single flagship pilot into a Europe-wide rollout - combining YR ID's customisation software with our production, deployment, installation, and on-site delivery expertise to give JD Group a premium, fan-first customisation service across its store estate.