We teamed up with Marigold to power a t-shirt customisation station at DMEXCO 2025 in Cologne, Germany, giving attendees the chance to design and print their own tees live on the show floor.

The Experience

Guests used YR's interactive design software to create their own custom t-shirt designs, which were then printed on-site using DTF printing for an instant, wearable takeaway.

The stand drew non-stop queues throughout the show, with attendees keen to get hands-on and walk away with something they'd made themselves.

Live Printing, Real Engagement

Watching designs go from screen to printed tee in real time gave the station a strong pull, turning a simple design session into a genuine live-printing spectacle that kept guests engaged and queuing.

A Smart Lead-Generation Tool

Beyond the fun of live printing, the activation gave Marigold a smart way to connect with new audiences, capturing guest details through each design session and turning a creative moment into a valuable audience-building opportunity.

The Result

A buzzing customisation station that combined creativity, live printing and audience engagement across the show.

By pairing YR's interactive design software with on-site DTF printing, the activation gave Marigold both a standout guest experience and a practical way to connect with new audiences at DMEXCO 2025.