Custom Patch Personalisation Experience

YR Experience partnered with Adobe to bring live personalisation to the Adobe Boutique at Cannes Lions, running for four days across the festival.

Guests were guided through the full process, from patch selection to the final press, with each tote finished and ready to take away on the spot.

The Experience

At the heart of the boutique, guests personalised their own tote bags by choosing from a range of custom patches and heat-pressing them on with the help of our team.

Customisation Offering

Heat Press Patches

• A curated selection of custom patches

• Applied live, on guests' own Adobe tote bags

Seamless Guest Journey

There was no wait and no collection later - guests were led through the whole experience by our team, from choosing their patches through to the press itself, and walked away with their finished tote immediately.

The Result

A hands-on, instant personalisation experience at one of the world's biggest creative festivals - bringing Adobe's brand to life through a simple, guest-led moment of customisation.