Create-Your-Own (CYO) Customisation Experience

We have partnered with Ralph Lauren for over a decade, delivering customisation experiences across flagship retail stores and global events. Since 2021, we have operated the Create-Your-Own (CYO) shop inside their Wimbledon Southern Village store as part of Ralph Lauren’s official Wimbledon sponsorship.

Each year the experience has evolved, increasing in both engagement and commercial performance. 2025 marked the most successful Wimbledon activation to date, with enhanced throughput, improved workflows, and an expanded customisation offering across both retail locations.

The Experience

Guests were invited to personalise a curated selection of Ralph Lauren apparel and accessories through bespoke YR software at in-store design stations across both the Centre Court and Southern Village stores.

The range included signature apparel such as polo shirts, sweatshirts, and tees, alongside accessories including caps, tote bags, and drinkware.

Customisation Offering

Guests could choose between multiple customisation techniques depending on product type:

Embroidery

• Iconic Ralph Lauren pony logo (various sizes)

• Monogram initials (multiple fonts and sizes)

• Wimbledon limited-edition designs

• Name personalisation on garment back

• Placement options (chest, hem, sleeve, etc.)

• 10+ thread colour options

Print Customisation

• Exclusive Wimbledon Ralph Lauren artwork

• Multiple placement options (chest print, large back print, etc.)

• Custom text personalisation

• Name and number options

Seamless Guest Journey

Once a design was completed, guests saved their order using their details and selected either same-day in-store collection or home delivery. While orders were in production, guests were free to enjoy the Wimbledon grounds, with automated SMS/email notifications sent when items were ready for pickup.

Live Production System

All items were produced on-site using a fully integrated production workflow powered by our OMS (Order Management System).

We operated across two zones:

• Front of house: immersive, theatrical design stations to engage guests

• Back of house: high-efficiency production environment for fulfilment

Our OMS was displayed across multiple live screens throughout the workspace, with each station connected directly to production queues.

It coordinated all four customisation methods:

• Embroidery

• DTF printing

• Dye sublimation

• Sticker printing

Orders were automatically routed to the correct production queue, with machine-ready settings pre-configured for seamless execution. Each order was assigned a unique ID and physical label, ensuring accurate tracking from production to collection or shipping.

Operational Scale & Insight

The system enabled high-volume production across the two-week Wimbledon activation, supported by a team of 10 experienced staff operating daily.

Post-event analytics provided full visibility into:

• Most popular designs, colours and techniques

• Product demand and stock performance

• Customer behaviour and ordering trends

These insights helped refine future creative direction, optimise stock planning, and continuously evolve the CYO offering year-on-year.

The Result

A flagship retail customisation experience delivered at one of the world’s most iconic sporting events - combining heritage branding, real-time personalisation, and fully integrated production systems.

Over the two-week Wimbledon activation, we delivered 2,000+ customised orders on-site, making this the most successful year of the Ralph Lauren CYO experience to date.