Live Tote Customisation Experience

We partnered with Puma and Cake Group to deliver an exclusive influencer event in central London celebrating the launch of the Puma Nova collection.

Designed as a high-energy brand experience, the activation combined fashion, live personalisation, and social storytelling - allowing guests to design and produce custom Puma tote bags on-site.

The Experience

Influencers were invited to create personalised Puma tote bags using interactive YR design stations within the event space.

Guests could explore exclusive Puma Nova graphics, selecting from curated visuals, colours, and layouts to build fully customised pieces that reflected their personal style.

Each design was created in real time, making the creative process fast, interactive, and highly shareable.

Live On-Site Production

Once a design was finalised, it was instantly sent to our live production station where each tote bag was printed on-demand.

Our system ensured fast turnaround and consistent quality, allowing guests to receive their finished products within minutes.

The live print station became a central feature of the event, turning production into part of the overall experience.

Social Amplification

As an influencer-led activation, the experience was designed with social media sharing in mind.

Guests actively documented and shared their design process and finished tote bags across platforms, extending the reach of the Puma Nova launch far beyond the event itself.

The personalised nature of each product made every post unique, driving organic visibility and engagement.

The Result

A high-impact influencer activation that merged live customisation, fashion innovation, and social media storytelling.

The Puma Nova launch demonstrated how real-time personalisation can transform a product drop into an interactive, shareable brand experience.