Puma Shoe Customisation Workshop: Notting Hill Carnival Edition

We partnered with Puma and Velocity Experience to deliver our second immersive shoe customisation workshop at Puma's London flagship store, this time with a vibrant Notting Hill Carnival theme.

Bringing together a group of around 20 influencers and guests, the evening gave attendees the opportunity to transform their own Puma Suede shoes through hands-on customisation, combining creativity, personal expression and an engaging social experience - all infused with the colour, energy and spirit of Carnival.

The Experience

Guests were invited to customise their Puma Suede shoes using a wide selection of Carnival-inspired embellishments, with the freedom to create a design that reflected their individual style and personality.

From bold, colourful laces to sequins, beads, charms and vibrant trims, guests could mix and match different elements to create completely unique pairs of shoes, echoing the bright, festive aesthetic of Notting Hill Carnival.

The workshop was designed as a hands-on creative experience, with our dedicated host guiding guests through the customisation process, sharing ideas and helping bring their Carnival-themed designs to life.

Creative Customisation

With a broad variety of vibrant embellishments available, no two pairs of shoes were the same.

Guests were encouraged to experiment and get as creative as they wanted, adding their own personality to the iconic Puma Suede silhouette through bold colours, beads and sequins inspired by Carnival costume traditions. The customisation process turned a classic product into something personal, with each pair reflecting both the individual style of its creator and the spirit of Notting Hill Carnival.

Alongside the workshop, guests enjoyed an evening of socialising and refreshments, including a dedicated cocktail bar within the flagship store, adding to the festive atmosphere.

Social-First Experience

The finished shoes provided a natural opportunity for guests to capture and share their creations across social media.

By giving influencers and guests a highly visual, personalised product to wear and share, the workshop extended the experience beyond the store and created additional organic visibility for the Puma Suede, tapping into the buzz and cultural significance of Carnival season.

The combination of product customisation, influencer attendance and shareable results made the activation both an engaging guest experience and a strong social-first marketing opportunity.

The Result

A memorable, hands-on workshop that brought Puma Suede to life through creativity, personal expression and the vibrant spirit of Notting Hill Carnival.

By combining live customisation, expert hosting and a wide variety of Carnival-inspired embellishments, the experience gave guests the freedom to create something completely their own - resulting in a collection of unique, colourful shoes and an engaging evening designed to be experienced, photographed and shared.