Creator Hoodie Customisation Experience

We partnered with Spotify, via We Are Family, to deliver a live hoodie customisation experience at an exclusive podcaster event held at Spotify’s London headquarters.

Designed as a private brand activation, the experience gave creators a hands-on way to engage with their own content through real-time apparel personalisation.

The Experience

Guests were invited to design custom Spotify hoodies using interactive YR design kiosks installed within the event space.

Through a curated digital interface, podcasters could search and select their own podcast artwork and instantly apply it to premium hoodies in real time.

The experience transformed digital content into physical merchandise, creating a direct and emotional link between creators and their brands.

Live Personalisation System

Once a design was completed, orders were instantly processed through our live production workflow and routed to on-site dye sublimation printing stations.

Using a fully integrated system, each hoodie was produced on demand, ensuring fast turnaround and consistent output throughout the event.

The setup combined intuitive guest interaction with automated fulfilment, allowing seamless movement from design to finished product.

Immersive Creator Experience

The activation was designed to feel highly personal, giving podcasters the ability to interact directly with their own creative assets in a physical environment.

By blending digital discovery with live production, the experience added a layer of theatre to the Spotify offices, turning a private event into an interactive moment of brand engagement.

The Result

A high-impact creator-focused activation that transformed podcast content into tangible, wearable merchandise.

Across the event, we produced 110 custom Spotify hoodies on-site, delivering a seamless, premium experience for invited guests with zero friction from design to fulfilment.