Live Fashion Customisation Experience

We partnered with Kenzo to deliver a live in-store customisation activation at Selfridges London, bringing interactive personalisation to one of the world’s most prestigious retail environments.

The installation allowed visitors to customise iconic Kenzo apparel through a high-end digital design journey, combining embroidery and print production within a single seamless experience.

The Experience

Guests were invited to personalise a curated selection of Kenzo apparel, including tees and sweatshirts, using interactive YR design kiosks installed within the Selfridges space.

Through a real-time visual interface, shoppers could explore different placements, colours, and design combinations featuring Kenzo’s signature graphics, including the iconic tiger motif.

The experience brought together creativity and luxury retail, allowing customers to design their own premium fashion pieces in-store.

Dual Production System

A key feature of the activation was the integration of two live production methods operating simultaneously:

• Embroidery for stitched logo and detail-based customisation

• Print and vinyl application for graphic-led designs

Our system automatically routed each order to the correct production stream, generating machine-ready files in real time and ensuring seamless fulfilment across both techniques.

Live In-Store Fulfilment

Once a design was completed, garments were produced live in-store, allowing guests to watch their items being created in real time.

This added a strong theatrical element to the retail environment, transforming the purchase journey into an immersive brand experience.

Each piece was finished, quality-checked, and handed directly to the customer within the same visit.

The Result

A luxury retail activation that introduced multi-technique live customisation to Kenzo’s in-store experience at Selfridges London.

By combining embroidery, print, and real-time digital design, the installation transformed iconic Kenzo apparel into fully personalised fashion pieces created on demand.