Live Patch Bar Customisation Experience

Working with The Manual, we delivered a live patch bar experience for Figma during World AI Week in Amsterdam. Hosted inside a historic canal house, Figma’s space brought people together for workshops, conversations and creative exploration.

Across the two-day activation, we added to the experience with an interactive customisation station where guests could design their own Figma tote bag, creating a fun, hands-on activity to enjoy between workshops or while exploring the space.

The Experience

Guests were invited to get creative and personalise premium orange cotton tote bags using a collection of colourful, custom-made Figma patches.

The activation featured:

• Premium orange cotton tote bags

• A selection of colourful, custom-made Figma patches

• A hands-on design experience where guests could create their own unique combinations

Each bag became a personalised piece of Figma merchandise, bringing the brand’s playful identity to life through colour and creativity.

Live Patch Bar Activation

Once guests had chosen their patches and arranged their designs, our team heat-pressed them onto the bags on-site.

With each tote bag completed in less than a minute, the experience kept things quick and effortless, allowing guests to get involved between sessions without missing out on the rest of the event.

The relaxed, interactive setup also created a natural opportunity for guests to mingle, share ideas and connect with others while designing their bags.

Brand Visibility Beyond the Event

Across the two-day activation, we produced 500+ custom tote bags, bringing Figma’s colourful branding to life both inside the canal house and beyond.

The bold orange bags made an impact on the streets of Amsterdam, with their bright colour and distinctive custom patches helping them stand out in the crowd and extending Figma’s visibility beyond the event space.

As guests carried their personalised totes around the city, each bag became a wearable brand touchpoint - combining a practical takeaway with a memorable reminder of their visit to Figma.

The Result

A fun, accessible live customisation experience that brought creativity and connection into Figma’s World AI Week space. By combining colourful branded merchandise with fast, on-site fulfilment, we gave guests a personalised keepsake while helping Figma make a lasting impression both during and beyond the event.