Interactive Slogan Customisation for the Decoded Campaign

As part of the launch of the Diesel Decoded campaign, we delivered a two-screen interactive customisation experience at Diesel's London flagship store.

Working inside the flagship store, we set up a live customisation station where customers could personalise the campaign slogan with their own choice of emojis in real time.

The Experience

Guests were invited to personalise the Decoded campaign slogan, adding their own spin with a range of emojis.

The experience let guests:

• Personalise the campaign slogan

• Choose from a variety of emojis

• Preview and adjust their design before finalising it

Guests could experiment freely with their design, making immediate adjustments until it was exactly as they wanted.

Extending to Shoreditch

Following the in-store activation, the experience was brought to a launch party in Shoreditch, where guests could turn their customised slogans into t-shirts via live printing.

The evening paired cocktails with live printing, giving guests a fashion statement they'd designed themselves to take home from the party.

The Result

An interactive, slogan-led customisation experience that brought the Diesel Decoded campaign to life - giving customers and party guests a personalised, wearable takeaway from both the flagship launch and the Shoreditch event.